“Wait, how do I…I know that guy….Adam!” It’s process of recognition and context retrieval that Adam Broitman studies. He used the hypothetical example of us running into each other at Wegman’s to help me understand the difference between familiarity, remembering a face and recollection, retrieving the context of how you know the person. Adam is a Cornell graduate student in psychology who works out of the AMP Lab. He took some time to meet me at Gimme Coffee on campus. Adam d